PracticeHwy’s innovative electronic medical records solution, eIVF, a pioneer in the fertility industry and a portfolio company of Atlantic Street Capital (ASC), is excited to announce a partnership with Rectangle Health, a leading healthcare payment processing platform.  This strategic collaboration brings together the strengths of both companies to offer an enhanced financial management experience for fertility clinics and their patients.


By integrating eIVF’s comprehensive billing platform with Rectangle Health’s Practice Management Bridge® platform, featuring advanced payment processing capabilities within BridgeTM Payments, fertility clinics can provide their patients with a convenient way to manage one time or recurring payments.  This partnership simplifies the financial interactions between clinics and patients, helps to ease cost-related barriers to care, and improves the overall patient experience.


“Our integration with Rectangle Health marks another significant step in our ongoing quest to enhance eIVF’s unified platform through innovative partnerships,” stated Nimesh Shah, PracticeHwy CEO.  “This demonstrates eIVF’s commitment to leveraging strategic collaborations to elevate clinic and patient facing service offerings, enhance clinic choice, and improve accessibility and streamline financial transactions for our growing network of eIVF clinics and their patients.”


eIVF’s Billing platform is a comprehensive financial management solution for fertility clinics, facilitating automated verification of eligibility and benefits and streamlining the complex medical billing workflow.  Integrating with Bridge™ Payments further enhances eIVF’s billing capabilities by providing real-time data synchronization, increasing the efficiency and accuracy of financial operations for clinics and patients alike.


Brian Doyle, SVP of Sales and Technology Partnerships for Rectangle Health shares, “We are excited to partner with PracticeHwy to support the increasing need for fertility and reproductive care. We have a strong history in the space, with speed in underwriting and technology that accelerates cash flow and reduces accounts receivable by at least 15%. By integrating robust payment capabilities with eIVF’s billing system, we’ll empower clinics with an efficient and user-friendly financial management system, and their patients with flexible options to make reproductive care more accessible.”